Online Introductory to

Entrepreneurship Course

ENGLISH COURSE

Introduction

Entrepreneurship

Sales and Marketing

Accounting and Finance

 

The Three-Legged Stool Approach

We have developed a three-legged stool approach. The first leg focuses on developing Entrepreneurial Skills, the second leg focuses on developing Sales & Marketing skills, and the third leg focuses on Accounting & Finance. The combination of these three skills sets will enable entrepreneurs to improve their business operations.

Entrepreneurship Skills

Sales and Marketing Skills

Accounting and Finance

Introduction

The short video provides an overview of the courses we provide.  It relies on Problem-based learning methodologies.  In other words, entrepreneurs have real problems that they need to solve in order to successfully launch and grow their business.  The course uses action-learning techniques to help entrepreneurs solve these real problems.  It relies on the concepts of ‘zone of proximal knowledge’ and ‘concrete experiences’ to help you become a better entrepreneur.

There are 3-pillars to this programming or what we are calling a 3-legged stool.

 

  1. Entrepreneurial skill development allows you to develop your ideas into novel solutions.

  2. Focus on improving your Sales/Marketing skills so you can increase your sales through better more effective communication.

  3. Develops your Accounting/Finance skills, which will allow you to better run your business and improve your profitability.

 

Entrepreneurship

This video provides an overview of the 10-step DYME process.  It will help you understand the discrete steps that are required as you build your idea into an entrepreneurial opportunity.

The course relies on Action-Learning methods. In other words, you need to actually develop an idea and test it with real customers.

This course does not use business plans or models but focuses on the start-up phase of entrepreneurship.

Introduction: DYME Model

ADDITIONAL MATERIALS

DYME Model Steps

Brain writing

Challenge 1: Make a Million Dollars

Challenge 2: Rinse, Lather, & Repeat

ADDITIONAL MATERIALS

Rinse, Lather & Repeat Worksheet

Challenge 3: Come Together (Your Network)

ADDITIONAL MATERIALS

Come Together Worksheet

Challenge 4: Impossible, Impossible, Impossible…. Obvious

ADDITIONAL MATERIALS

Impossible ... Obvious Worksheet

Challenge 5: A Little Help from your Friends (Systemic Thinking)

Challenge 6: So, What? (Market Differentiation)

Challenge 13: Listening to People

ADDITIONAL MATERIALS

Listening to People Worksheet

With a little Help Worksheet

So, What? Worksheet

ADDITIONAL MATERIALS

Challenge 7: Customer Segmentation (Identify Your Tribe)

Challenge 8: Channels (Reaching Your Tribe)

Challenge 9: Entrepreneurial Marketing

Challenge 10: Repeat – Entrepreneurial Marketing

Challenge 11: Effective Selling

Challenge 12: Repeat – Effective Selling

Challenge 7 - 12

Challenge 14: Grand Finale

Grand Finale Worksheet

 
 
 
 
 
 
 
 
 

Coming soon...

Sales and Marketing, Accounting and Finance sections coming soon...

Contact us

Develop Your Model of Entrepreneurship Institute, Inc.

by Prof. John Alver Dobson

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